This is the Empowerment Technologies Quarter 2 Module 18 self-learning module (SLM) for Senior High School, titled “ICT Project for Website Traffic Statistics and Performance Analysis.” It introduces learners to website traffic monitoring, site statistics, and performance analysis. By the end, they should be able to read data from web and social analytics tools such as Wix, Facebook Page Insights, and Google Analytics, and write a short technical report about it.
On this page 6 sections
What learners will learn
The module has one lesson, Lesson 1: ICT Project for Website Traffic Statistics and Performance Analysis. It covers this learning competency:
- Generate a technical report interpreting data analytics, e.g. Google, Facebook, or similar traffic data on the general aspects of search visibility, reach, and virality (CS_ICT11/12-ICTPT-IIq-r21)
After completing the module, learners are expected to:
- learn how to use web and social analytics platforms;
- generate a technical report interpreting traffic data from Google, Facebook, or similar platforms on search visibility, reach, and virality; and
- study website traffic data monitoring and use it to their advantage.
Key ideas: web traffic and site statistics
What web traffic means
The module compares web traffic to traffic on a highway. Highway traffic is the number of cars on the road. Web traffic is the number of web users who travel to a given website. Each person who logs on to a site is recorded as a visit or session, with a starting point and an ending point. Web traffic is a common way to measure how well a website or online business attracts an audience.
Wix Site Traffic Analytics
Wix shows how much traffic a site gets and where visitors come from. To open it, log in to your Wix account and click the Analytics tab in your site’s dashboard. Wix shows these figures for the last 7 days:
- Visits: the number of visits during the selected time frame, including repeat visits by the same person.
- Unique visitors: the number of people who visited the site at least once in the reporting period.
- Bounce rate: the percentage of people who visited and left after viewing only one page.
- Forms submitted: the number of contact forms that visitors sent.
Facebook Page Insights
The module describes a Facebook business page as an inexpensive way to promote a business online and reach customers. To see its statistics, go to your Facebook Page and click the Insights tab in the top menu. The Overview gives a bird’s-eye view of the page. It starts with the Page Summary, which shows graphs for:
| Metric | What it counts |
|---|---|
| Actions on Page | Clicks on the page’s action button, such as directions, website, or phone number |
| Page views | Total views of the page, including by people not logged into Facebook |
| Page previews | Times people hovered their mouse over the page information to see a preview |
| Page likes | New likes |
| Post reach | People who saw your posts at least once, split into organic and paid |
| Page followers | Organic follows, paid follows, and unfollows |
Google Analytics
Google Analytics is a web analytics service from Google that tracks and reports website traffic. It is part of the Google Marketing Platform brand.
Why website analytics matter
The module lists these benefits of website analytics and tracking:
- Know the visitors of the site.
- Know exactly what customers are looking for.
- See where the site is losing customers.
- Find out how to improve the website.
- Measure the success of other marketing activities.
Activities in the module
- What I Know: a 15-item multiple-choice pretest on web traffic, bounce rate, and analytics tools.
- What’s In: a short essay. Imagine you are a blogger who writes about travel spots in the Philippines, and explain how you would measure your blog’s success.
- What’s New: name the top two most visited websites in the Philippines and the most-followed Facebook pages, and explain your answers.
- What’s More: a 10-clue crossword on terms such as webpage, platform, Wix, web traffic, website, and ICT.
- What I Have Learned: two questions, one on other ways to get website statistics and one on the advantages of analyzing them. These answers go into your portfolio.
- What I Can Do: create a Facebook Page about a hobby, blog, or business. Then track its visitors, the best days and times to post, your audience’s age, location, and gender, and your total likes.
- Assessment: a 15-item true-or-false test.
- Additional Activities: a word search with terms such as web traffic, statistic, performance, and tracking.
How to use this module
- Learners: Start with the pretest, then work through the lesson parts in order. Write all answers on a separate sheet and keep the module free of marks. Answer keys are included for the pretest, the crossword, and the assessment, so use them honestly to check your work after you answer.
- Parents and facilitators: The module is designed for home-based learning. If your child gets stuck, encourage them to ask their teacher or facilitator.
- Teachers: The Notes to the Teacher suggest asking learners to send the link to the Facebook Page they create in What I Can Do, as evidence of their work. The What I Have Learned answers can be collected for the portfolio.
Frequently asked questions
What grade and quarter is this Empowerment Technologies module for?
It is Quarter 2, Module 18 of Empowerment Technologies for Senior High School. Its competency code, CS_ICT11/12, covers Grades 11 and 12.
What is web traffic according to the module?
Web traffic is the number of web users who travel to a given website. Each person who logs on is recorded as a visit or session, with a starting and ending point.
What is bounce rate?
Bounce rate is the percentage of people who visited a website and left after viewing only one page.
Which analytics tools does the module cover?
It covers Wix Site Traffic Analytics, Facebook Page Insights, and Google Analytics.
Does the module have an answer key?
Yes. It includes answer keys for the pretest (What I Know), the crossword (What’s More), and the true-or-false assessment.
Full text of the module
The text below is a transcription of the PDF above, as printed.
Empowerment Technologies Quarter 2 – Module 18: ICT Project for Website Traffic Statistics and Performance Analysis
Senior High School
[illustration: students reading and studying outdoors and indoors, with a teacher, a globe, and a lamp]
CO_Q2_Empowerment Technologies SHS Module 18
Empowerment Technologies Alternative Delivery Mode Quarter 2 – Module 18: ICT Project for Website Traffic Statistics and Performance Analysis First Edition, 2020
Republic Act 8293, section 176 states that: No copyright shall subsist in any work of the Government of the Philippines. However, prior approval of the government agency or office wherein the work is created shall be necessary for exploitation of such work for profit. Such agency or office may, among other things, impose as a condition the payment of royalties.
Borrowed materials (i.e., songs, stories, poems, pictures, photos, brand names, trademarks, etc.) included in this module are owned by their respective copyright holders. Every effort has been exerted to locate and seek permission to use these materials from their respective copyright owners. The publisher and authors do not represent nor claim ownership over them.
Published by the Department of Education Secretary: Leonor Magtolis Briones Undersecretary: Diosdado M. San Antonio
Printed in the Philippines by ________________________
Department of Education – National Capital Region
Office Address: Misamis St., Bago Bantay, Quezon City
Telefax: 02-929-0153
E-mail Address: depedncr@deped.gov.ph
Development Team of the Module
Writers: Ericelle Bianca A. Baltazar; Reynaldo L. Glendro Editors: Analisa I. Panaligan Reviewers: Lorena J. Mutas Illustrator: Ericelle Bianca A. Baltazar Layout Artist: Melody Zulaybar De Castro Management Team: Malcom S. Garma, Director IV; Genia V. Santos, CLMD Chief; Dennis M. Mendoza, Regional EPS In-Charge of LRMS; Micah S. Pacheco, Regional ADM Coordinator; Loida O. Balasa, CID Chief; Grace R. Nieves, Division EPS In-Charge of LRMS; Lorena J. Mutas, Division ADM Coordinator
Senior High School
Empowerment Technologies Quarter 2 – Module 18: ICT Project for Website Traffic Statistics and Performance Analysis
[transcriber’s note: this page repeats the title page as printed]
Introductory Message
This Self-Learning Module (SLM) is prepared so that you, our dear learners, can continue your studies and learn while at home. Activities, questions, directions, exercises, and discussions are carefully stated for you to understand each lesson.
Each SLM is composed of different parts. Each part shall guide you step-by-step as you discover and understand the lesson prepared for you.
Pre-tests are provided to measure your prior knowledge on lessons in each SLM. This will tell you if you need to proceed on completing this module or if you need to ask your facilitator or your teacher’s assistance for better understanding of the lesson. At the end of each module, you need to answer the post-test to self-check your learning. Answer keys are provided for each activity and test. We trust that you will be honest in using these.
In addition to the material in the main text, Notes to the Teacher are also provided to our facilitators and parents for strategies and reminders on how they can best help you on your home-based learning.
Please use this module with care. Do not put unnecessary marks on any part of this SLM. Use a separate sheet of paper in answering the exercises and tests. And read the instructions carefully before performing each task.
If you have any questions in using this SLM or any difficulty in answering the tasks in this module, do not hesitate to consult your teacher or facilitator.
Thank you.
What I Need to Know
This module is an introduction about Website Traffic Data Monitoring, Statistics and Performance Analysis. This module will give you the basic of analytics to a sufficient degree to organize web analytics platforms within your organizations and gain meaningful insights.
The module focuses on one lesson:
Lesson 1 : ICT Project for Website Traffic Statistics and Performance Analysis
Learning Competency:
Generate a technical report interpreting data analytics, e.g. Google, Facebook, or similar traffic data on the general aspects of search visibility, reach, and virality – CS_ICT11/12-ICTPT-IIq-r21
This module outline provides a summary of topics that can be used as a guide when progressing through this module, and upon its successful completion, you are expected to:
- learn how to use web/social analytics platforms;
- generate a technical report interpreting data analysis, e.g. Google, Facebook, or similar traffic data on the general aspects of search visibility, reach and virality; and
- study website traffic data monitoring and use it to their advantage.
What I Know
Directions: Choose the best answer for each question. Write the letter of your answer on a separate sheet.
What is WEB TRAFFIC?
a. The number of people who leave your site after one visit
b. The number of people who visit your site and then leave
c. The number of users who travel to a given website
d. The number of webpages you have for visitors to accessWhich of the following reasons is NOT helpful in web data traffic monitoring?
a. Can identify where web traffic is coming to your site from
b. Can increase the efficiency of a website for visitors
c. Can monitor the effectiveness of your marketing efforts
d. Can figure out why your web traffic is leaving your site without convertingWhy translation rate is important in web traffic data monitoring?
a. It shows how many page views you’re receiving from your traffic.
b. It shows how many people are leaving to a site after visiting only one page.
c. It shows how many people are completing an offer or purchase.
d. It shows how effective your marketing efforts elsewhere are, such as social media campaign.Which of the following best describes the Bounce Rate?
a. Percentage of visitor not returning to your website
b. Percentage of Single Page on your website
c. Percentage of new visitors on your website
d. Percentage of visitors leaving when they don’t like your pageWhat is likely the concern of the objectives for web analytics?
a. Facebook messages
b. Personal blog activity
c. Social Media- Return of Investment
d. Measurement of website performanceWhich of the following is based on user-generated media, monitoring site statistics?
a. Web site analytics
b. Social media monitoring
c. Log file analysis
d. Web countersWhat is the closest equivalent to an individual using a website?
a. visit duration
b. unique visitor
c. page impression
d. visitor sessionFacebook Insight Page can only access using mobile phone.
a. TRUE
b. FALSE
c. Maybe
d. NoneWhich of the following is used in web traffic monitoring and is free of charge?
a. Google Analytic
b. WIX Analytic
c. Facebook Insight
d. All of theseWhat data shows which web pages get the most traffic and highest engagement?
a. Engagement Report
b. Active User Report
c. Frequency and Recency report
d. all pages reportWhich kind of hits does WIX analytics tracks?
a. Visits
b. Unique Visitors
c. Bounce Rate
d. All of theseHow will the WIX Analytics report the session if the user visits a website with videos, leaves without clicking on anything?
a. As a click
b. As an event
c. As a bounce
d. As an interactionWhat is the name of Facebook’s analytic package?
a. Insights
b. Analytics
c. Statistics
d. None of theseFacebook’s analytic tool indicates the names of people who have visited your page.
a. TRUE
b. FALSE
c. Maybe
d. NoneWhich of the following is NOT measured in Facebook’s engagement metric?
a. Views
b. Likes
c. Comments
d. Shares
Lesson 1: ICT Project for Website Traffic Statistics and Performance Analysis
Do you want to see how many users are visiting your site? Take a closer look at web traffic. In this lesson, we will describe what web traffic means, and consider some metrics you should be monitoring.
What’s In
Short Essay
You are a blogger who writes about different travel locations in the Philippines. How would you measure success of your blog? Write your answer on a separate sheet of paper.
What’s New
Directions: Study the following questions and write your answer on a separate sheet of paper.
A. What are the top 2 most visited websites in the Philippines? Explain your answers.
B. List 2 Most-followed Facebook pages. Explain your answers.
What is It
Web Traffic
Just like a traffic on a highway which refers to the number of cars traveling down the road, web traffic is the number of web users who travel to any given website. Each person who logs on to a website is recorded as a visit or session, with a starting and ending point. This is a common way to measure success of your website and online business effectiveness at attracting an audience.
Monitoring Site Statistics on Different Platforms
You can find out how many people are interacting with your website. There are many tools that you can use to measure the success of content on your website.
1. WIX
You will see how much traffic your site is getting, where your visitors are coming from and more, with the Site Traffic Analytics.
By understanding how visitors interact with your site and by checking in on your site’s performance, you’ll be better able to reach your audience and respond to the changing trends.
Once you log in to your WIX account, click the Analytics tab in your site’s dashboard.
[photo: screenshot of the Wix Analytics page in the site dashboard]
In Wix, you can view the number of visitors, unique visitors, bounce rate and forms submitted for the last 7 days.
KEEP IN MIND:
- Visits- refer to the number of visits in a website during the selected time-frame, including multiple visits by the same visitor.
- Unique Visitors- refer to the number of people who visited a website at least once within the reporting period.
- Bounce Rate- refers to the percentage of people that visited in a website and left after viewing only one page.
- Form Submitted- refers to the number of contact forms submitted by visitors.
2. Facebook
Running a Facebook business page can help your reach and connect with your existing and potential customers. And this is one of the inexpensive ways to promote your business online.
To access Facebook Page Insights, go to your Facebook Page and click Insights tab in the top menu.
Facebook Page Insights gives you a detailed analytics for your Facebook Page, so you can track what works, learn how people interact with your content, and improve your results over time.
Facebook Page Insights TAB will give you more in-depth statistics.
Overview: Overview gives you a bird’s-eye view of everything that’s happening in your Facebook Page.
[photo: screenshot of the Facebook Page Insights Overview tab]
The Overview is broken down into different sections, starting with the Page Summary. Here, you’ll see a set of graphs with top-level metrics for a number of categories:
Actions on Page- refers to the number of times people clicked Action Button.
[chart: line graph; Total Actions on Page] Tabs shown: Get Directions Clicks; Website Clicks; Phone Number Clicks; Action Button Clicks X-axis dates: May 28; May 29; May 30; May 31; Jun 1; Jun 2 Values are not labeled on the chart.
Page views- refers to the total views of your Facebook Page, including by people not logged into Facebook.
[chart: line graph; Total Views] Tabs shown: Total Views; By Section X-axis dates: May 28; May 29; May 30; May 31; Jun 1; Jun 2 Values are not labeled on the chart.
Page Previews- refers to the number of times people hovered their mouse over your page information to see a preview of your page.
[chart: line graph; Total Page Previews] Series label: Total Previews X-axis dates: May 28; May 29; May 30; May 31; Jun 1; Jun 2 Values are not labeled on the chart.
[chart: line graph; Total People Who Previewed] Tabs shown: Total People Who Previewed; By Age and Gender Series label: Total People Who Previewed X-axis dates: May 28; May 29; May 30; May 31; Jun 1; Jun 2 Values are not labeled on the chart.
Page Likes- refers to the number of new likes.
[chart: line graph; Total Page Likes as of Today: 11,027] Legend: Total Page Likes Values are not labeled on the chart.
Post reach- refers to the number of people who saw your posts at least once.
[chart: area graph; Post Reach] Legend: Organic; Paid Values are not labeled on the chart.
Page followers- refers to the number of organic page follow, paid page follows and unfollows
[chart: area graph; Page Followers] Legend: Unfollows; Organic Followers; Paid Followers Values are not labeled on the chart.
3. Google Analytics
Google Analytics is a web analytics service offered by Google that tracks and reports website traffic, currently as a platform inside the Google Marketing Platform brand.
[photo: screenshot of the Google Analytics dashboard]
Benefits of Website Analytics & Tracking
Here are some benefits of advanced website analytics.
- Know the visitors of the site.
- Know exactly what the customers are looking for.
- See what area customers are losing.
- Find out how to improve the website.
- Measure the success of other marketing activities and see the match rate rise.
What’s More
Directions: Use the clues given to fill in the crossword puzzle with the correct words being asked.
[illustration: blank crossword grid with clue numbers 1 to 10 in its squares] [transcriber’s note: the grid is blank; the clues appear on the next page]
Across
It is a specific collection of information provided by a website and displayed to a user in a web browser.
It observes and checks the progress or quality of (something) over a period of time; keep under systematic review.
It is a group of technologies that are used as a base upon which other applications, processes or technologies are developed.
It is an Israeli software company, providing cloud-based web development services. It allows users to create HTML5 websites and mobile sites through the use of online drag and drop tools.
8.It is the amount of data sent and received by visitors in a website.
Down
It refers to the speed in which web pages are downloaded and displayed on the user’s web browser.
A collection of web pages and related content that is identified by a common domain name and published on at least one web server.
A detailed examination of the elements or structure of something.
It stands for INFORMATION COMMUNICATION TECHNOLOGY
It is a popular free social networking website that allows registered users to create profiles, upload photos and video, send messages and keep in touch.
What I Have Learned
Directions: In a separate sheet of paper, answer the following questions. Your Output will be part of your portfolio.
- What are the other ways of getting website statistics?
____________________________________________________________________.
- What are the advantages of analyzing website statistics?
____________________________________________________________________.
What I Can Do
Directions: After a week of creating, designing, and maintaining your website, it’s time to create your own Facebook Page related to your hobbies like blogs or a business. Analyze the effectiveness of your post daily by answering the following questions. Write your answers on a separate sheet of paper.
| 1. How can you get more visitors to your Facebook Page? | |
| 2. Which day and time does your page have more visitors? | |
| 3. When is the best time to post on Facebook Page? | |
| 4. Who are your audience composed of? What are their age range, location and gender? | |
| 5. How many likes has your page gotten so far? |
Notes to the Teacher
In this activity you may inform your students to send you a copy of link that they will post. This will serve as your evidence.
Assessment
Directions: True or False: Write T if the statement is correct and F if the statement is false. Write your answers on a separate sheet of paper.
____1. The Analytics tab in Wix contains statistics about your website.
____2. In Facebook page, a summary of the statistics can be found on the Facebook Page Insight button.
____3. The LIKE tab in the Insights of your Facebook Page contains the number of visits of your timeline.
____4. In Wix, you can view daily, weekly, monthly and annual statistics.
____5. Using website statistics, you can easily determine which day and time you can reach most people.
____6. A web analyst should focus on the metrics that really matter to the goals of a business.
____7. Communication skills are not an important skill set for web analysts.
____8. Effective presentation skills are imperative for web analysts.
____9. Bounce rate is not actionable measure.
____10. A high bounce rate may include that a website’s landing page(s) are not relevant to visitors.
____11. A high bounce rate coupled with a large amount of website content may be a signal that the content is not engaging.
____12. Viewing the breakdown of visitors to a website via geographic locations is an example of segmentation.
____13. Depth of visit is defined as the number of organic page follow, paid page follows and unfollows.
____14. Visitor loyalty is defined as how often visitors visit your website or Facebook Page.
____15. Uploading a picture on Facebook generates big data.
Additional Activities
Directions: Find and shade the words below in the word search grid. Look for them in all directions.
| H | X | J | E | K | Y | F | G | B | F | E | K | F | R | P |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Z | B | G | X | M | D | N | D | H | N | P | Z | A | T | M |
| V | A | V | S | P | I | R | F | E | O | W | B | C | E | R |
| P | Y | Q | E | K | E | Y | V | Q | F | T | Q | E | C | O |
| K | O | W | C | L | C | R | O | D | G | W | R | B | H | F |
| W | J | A | M | A | G | I | F | W | J | X | D | O | N | T |
| S | R | O | W | Z | J | O | F | O | P | W | P | O | O | A |
| T | T | G | U | E | W | Z | O | F | R | Q | L | K | L | L |
| Z | B | A | O | Z | B | X | Y | G | A | M | E | N | O | P |
| Y | N | Q | T | K | W | P | I | Q | W | R | A | W | G | Q |
| S | K | V | N | I | B | E | A | E | B | Z | T | N | Y | O |
| N | A | P | G | L | S | J | H | G | X | S | P | B | C | Q |
| Q | F | K | N | J | O | T | N | A | E | Y | A | Z | E | E |
| Z | S | V | I | G | Z | Y | I | T | Q | L | U | X | F | W |
| V | W | U | Y | V | O | Q | X | C | D | I | M | A | C | A |
[transcriber’s note: the grid has no header row; its first row is used as the table header]
Web Traffic Facebook Platform
Page Webpage Technology Statistic
Google Performance Tracking
Answer Key
Assessment
- T 1.
- T 2.
- T 3.
- F 4.
- T 5.
- T 6.
- F 7.
- T 8.
- F 9.
- T 10.
- T 11.
- T 12.
- F 13.
- T 14.
- T 15.
What I Know
- B 1.
- D 2.
- D 3.
- B 4.
- D 5.
- A 6.
- B 7.
- A 8.
- C 9.
- D 10.
- D 11.
- C 12.
- A 13.
- B 14.
- A 15.
What’s More
- Performance
- Webpage
- Monitor
- Platform
- Website
- Analysis
- Wix
- Web traffic
- ICT
References
Print Materials
(2016). Empowerment Technologies. Rex Publishing Inc., pp.209-217.
Online References
“Google analytics” Wikipedia.org https://en.wikipedia.org/wiki/Google_Analytics (last edited June 2, 2020)
“The beginner’s guide to facebook analytics”. Hootsuite.com https://blog.hootsuite.com/facebook-analytics-insights-beginners-guide/ (Update January 20, 2020)
“Wix analytics”. Wix.com https://support.wix.com/en/article/about-your-site-traffic-analytics (accessed date: June 3, 2020)
For inquiries or feedback, please write or call:
Department of Education – Bureau of Learning Resources (DepEd-BLR)
Ground Floor, Bonifacio Bldg., DepEd Complex Meralco Avenue, Pasig City, Philippines 1600
Telefax: (632) 8634-1072; 8634-1054; 8631-4985
Email Address: blr.lrqad@deped.gov.ph * blr.lrpd@deped.gov.ph
Leave a Reply