English 10 Quarter 2 Module 1: Language of Research, Campaigns and Advocacies • DepEd Tambayan

This is the English Grade 10 Quarter 2 Module 1 self-learning module, “Language of Research, Campaigns and Advocacies.” It was developed by the Department of Education Cordillera Administrative Region (DepEd CAR) for home-based learning under the Alternative Delivery Mode (First Edition, 2021). It helps learners understand the words used in research and how campaigns and advocacies use persuasive language to move people to act.

What learners will learn

The module does not print a list of objectives or a competency code. Based on its lessons and activities, learners will:

Define research, campaign, and advocacy and tell them apart
Understand the basic research process and common research terms
Name and explain the five dimensions of a campaign
Understand self-advocacy and how to ask for accommodations
Create their own campaign, slogan, and poster using persuasive language

English10_Q2_Mod1_LanguageofResearchCampaignsandAdvocacies

Key ideas: the language of research

The module describes research as important in education and other fields. It aims to improve quality and find knowledge, and it solves problems in a scientific and methodical way. Learning its language helps learners read academic texts and tests more easily.

The research process

Research starts with a question or a problem.
Researchers find out what others already know about the subject.
If the question is not fully answered, they gather more information through observation or an experiment.
They analyze the data they collected.
They publish their procedures, data, and conclusions so others can repeat and check the work.

The module uses COVID-19 vaccine trials as an example of a double-blind trial. One group gets the treatment and another gets a placebo, a “sugar pill” with no active ingredients. Neither the researchers nor the participants know who got which until the end, so expectations do not distort the results.

Research terms to know

Term	Meaning
Design	A plan of how something will be made or done
Data	Collected facts or information
Significance	Important data and meaningful findings
Evidence	Information that shows whether something is true or false
Treatment	The course of action designed for research
Experiment	A test where all factors but one are controlled
Conclusion	A summary of what was learned at the end of a study
Observation	Looking carefully at something
Statistics	The organization and study of numerical data

The module also warns that results can be misleading because of flawed design, mistakes, researcher bias, or sponsors who only report results they like.

Key ideas: campaigns and advocacies

A campaign can be a single ad or a series of ads built around one idea. It gives a framework for advocacy and uses persuasive language to convince audiences to act.

Five dimensions of a campaign

Awareness raising: making the problem known to the public, such as a COVID-19 prevention infographic.
Research: fact-finding that gives the knowledge needed to act, such as experiments to develop a COVID-19 vaccine.
Social mobilization: used by grassroots movements, the elite, and the state; involves civic and religious groups through mass meetings, processions, and demonstrations, such as the EDSA revolution or human rights rallies.
Training: a process focused on a clear, specific target, such as training for police, teachers, or nurses.
Lobbying: influencing decisions of government officials, legislators, and regulatory agencies.

An advocacy is an action for a cause or purpose, such as a media campaign by a non-government organization working for human rights. The module notes that advocacy and campaign are sometimes used as synonyms, since both mean influencing or convincing others.

Self-advocacy

Self-advocacy means speaking up and asking for what you need. Accommodations are changes that help you succeed. The module gives the FESTA steps for requesting accommodations:

F: Face the person in charge
E: Maintain eye contact
S: State the accommodation and the reason
T: Thank the person
A: Accommodation is used

Activities in this module

What I Know: a 10-item multiple-choice pretest
Activity 1: Unravel Me Please!: a crossword of research terms
Activity 2: What Am I?: name the product behind famous slogans
Activity 3: Complete Me Please!: write your own self-advocacy for a subject you find hard
Activity 4: Brand Me!: make a campaign and advocacy on COVID-19, the new normal in education, or the Philippines rising amid the illness, graded with a rubric on content, originality, and mechanics
Activity 5: Campaign Me: create a campaign from a COVID-19 preventive care illustration
Post-Assessment: the same 10 items as the pretest
Additional Activities: a COVID-19 prevention poster with a slogan, graded with a rubric

How to use this module

Learners: Start with the pretest, then work through each part in order. Write all answers on a separate sheet of paper, not on the module. Check your work honestly with the answer key, then take the post-test.
Parents: Help your child follow the instructions and find clean paper or bond paper for the poster. Encourage them to ask the teacher when a task is unclear.
Teachers: Use the rubrics in Activity 4 and the Additional Activities to grade the creative outputs. Review the answer key before sharing it.

Frequently asked questions

What grade and quarter is this module for?

It is for Grade 10 English, Quarter 2, Module 1.

What are the five dimensions of a campaign?

The module lists awareness raising, research, social mobilization, training, and lobbying.

Does the module have an answer key?

Yes. It includes answers for the pretest, the crossword, the slogan activity, and the post-test; the creative activities have answers that may vary.

What is the difference between a campaign and an advocacy?

A campaign is a single ad or a series of ads built around one idea, while an advocacy is an action for a cause or purpose. The module notes the two terms are sometimes used as synonyms.

What does FESTA mean in self-advocacy?

It stands for Face the person in charge, maintain Eye contact, State the accommodation and reason, Thank the person, and Accommodation is used.

Full text of the module

The text below is a transcription of the PDF above, as printed.

English Quarter 2 – Module 1 Language of Research, Campaigns and Advocacies

[illustration: students reading and writing beside a globe, a lantern, and a tree]

CO_Q2_ENGLISH10_MODULE1

English– Grade 10 Alternative Delivery Mode Quarter 2 – Module 1: Language of Research, Campaigns and Advocacies First Edition, 2021

Republic Act 8293, section 176 states that: No copyright shall subsist in any work of the Government of the Philippines. However, prior approval of the government agency or office wherein the work is created shall be necessary for exploitation of such work for profit. Such agency or office may, among other things, impose as a condition the payment of royalties.

Borrowed materials (i.e., songs, stories, poems, pictures, photos, brand names, trademarks, etc.) included in this book are owned by their respective copyright holders. Every effort has been exerted to locate and seek permission to use these materials from their respective copyright owners. The publisher and authors do not represent nor claim ownership over them.

Published by the Department of Education Secretary: Leonor Magtolis Briones Undersecretary: Diosdado M. San Antonio Assistant Secretary: Alma Ruby C. Torio

Development Team of the Module

Writer: Lillian S. Pagulongan and Alvin A. Sevilla

Editor: Armi Victoria A. Fiangaan

Illustrator: Alvin A. Sevilla

Layout Artist: Rynwalter A. Paa

Reviewer: Lillian S. Pagulongan – Division EPS-English

Management Team: Estela L. Cariño, EdD, CESO III – Regional Director Carmel F. Meris – Chief Education Supervisor – CLMD Rosita C. Agnasi, Ed.D. – Regional EPS-LRMDS Benjamin Dio-al – Regional ADM Focal Person Juliet H. Sannad, Ed.D. – Chief Education Supervisor, CID, SDO-Baguio Armi Victoria A. Fiangaan – Division EPS-LRMDS

Printed in the Philippines by Department of Education-Cordillera Administrative Region (CAR)

Office Address: DepEd – CAR Complex, Wangal, La Trinidad, Benguet Telefax: Fax: (074) 422-40-74 Tel: (074) 422-13-18 E-mail Address: car@deped.gov.ph

English

Quarter 2 – Module 1: Language of Research, Campaigns and Advocacies

Introductory Message

This Self-Learning Module (SLM) is prepared so that you, our dear learners, can continue your studies and learn while at home. Activities, questions, directions, exercises, and discussions are carefully stated for you to understand each lesson.

Each SLM is composed of different parts. Each part shall guide you step-by-step as you discover and understand the lesson prepared for you.

Pre-tests are provided to measure your prior knowledge on lessons in each SLM. This will tell you if you need to proceed on completing this module or if you need to ask your facilitator or your teacher’s assistance for better understanding of the lesson. At the end of each module, you need to answer the post-test to self-check your learning. Answer keys are provided for each activity and test. We trust that you will be honest in using these.

In addition to the material in the main text, Notes to the Teacher are also provided to our facilitators and parents for strategies and reminders on how they can best help you on your home-based learning.

Please use this module with care. Do not put unnecessary marks on any part of this SLM. Use a separate sheet of paper in answering the exercises and tests. And read the instructions carefully before performing each task.

If you have any questions in using this SLM or any difficulty in answering the tasks in this module, do not hesitate to consult your teacher or facilitator.

Thank you.

What I Know

[illustration: hand holding a pencil]

This is the pre-assessment section given to check your prior knowledge about the topic to be discussed in this module. Please do not write anything on the pages of this module. Use a clean sheet of paper for your answers.

A. Direction: Read and answer the questions below. Choose the letter of the correct answer for the questions given. Please use a clean sheet of paper.

_____ has ads that revolve around a single idea.
a. Advocacy b. Campaign c. Research d. Advertisement
It provides a framework in which processes of advocacy can be easily developed and enclosed.
a. Advocacy b. Campaign c. Research d. Advertisement
It is a political tool by which an individual or group aims to influence public policy and resource allocating decisions within political, economic and social system and institutions.
a. Advocacy b. Campaign c. Research d. Advertisement
It is used by grassroots-based social movements and a tool for the elite and the state itself.
a. Training b. Lobbying c. Mobilization d. Grassroots
It is a movement which uses the people in a given area as the basis for political or economic movement.
a. Training b. Lobbying c. Mobilization d. Grassroots
This is a process focused on a clear and specific target.
a. Training b. Lobbying c. Mobilization d. Grassroots
This involves a lot of different groups like civic and religious organizations, particularly the members of institutions.
a. Training b. Lobbying c. Mobilization d. Grassroots
This is an act to influence decisions made by officials in the government.
a. Training b. Lobbying c. Mobilization d. Grassroots
It is the other dimension that is based on fact-finding and provides the necessary knowledge to take action.
a. Advocacy b. Campaign c. Research d. Advertisement
It includes many different stakeholders involved for the complexity of the topics usually chosen; like, academics, partnership with universities and field data and interviews.
a. Advocacy b. Campaign c. Research d. Advertisement

1 CO_Q2_ENGLISH10_MODULE1

What’s In

[illustration: hand holding a puzzle piece]

In this module, we are going to know the language used in researches, campaigns and advocacies.

First, let us know what these three are by having the definitions and examples.

RESEARCH – is an imperative area in not just the field of education, but in other fields as well.

it primarily focuses upon improving quality and is a research for knowledge (Kapur, 2018)
It shows how to make provisions of solutions to a problem in a scientific and methodical manner.

Learning the language of research can help you understand research answers to important problems. It can also help you read academic texts (and tests) more easily.

The Research Process

Research starts with a question or a problem. Researchers first find out what others have already learned about the subject.

If the question has not been fully answered, they figure out a way to get more information. They may do further observations or perform an experiment to test their idea.

Next, they analyze the data (information) they have collected. Then they publish their procedures, data, and conclusions. This allows other scientists to repeat the experiments and double-check the conclusions.

Example, the “COVID-19 injectables” (best proof) of clinical research is a double-blind trial. That is an experiment with two (or more) groups of people in which only one group receives the drug or treatment being tested. The other group gets a placebo. (A placebo is a “sugar pill” or other treatment that looks and feels like the experimental treatment but has no active ingredients. Any effect it has are psychological—because the participants expect it to work.)

A “double-blind” experiment gets its name because both the researchers and the participants are “blind” during the test. Nobody knows until the experiment has finished which group got the treatment and which group got an inactive placebo. That helps prevent people’s expectations from distorting (twisting or changing) the results.

The treatment being tested should give significantly better results than the placebo. If not, any apparent difference it makes may be due to people’s hopes and expectations. So, a double-blind trial is a way to check the effectiveness of a treatment.

2 CO_Q2_ENGLISH10_MODULE1

You will be encountering these words in a research, like design, data, significance, evidence, treatment, experiment, conclusions, observations and statistics.

[transcriber’s note: the comma after “research” is struck through in the original]

Let us have them briefly for you to be familiarized with these words of research.

Terms	Definition
Design	– it is to plan (or a plan of) how something will be made or done.
Data	– these are collected facts or information.
Significance	– these are important data and meaningful findings in a research.
Evidence	– observations or information that can help solve a crime or show whether something is true or false.
Treatment	– it is the course of action designed for research
Experiment	– it is a test to see what happens when all factors (variables) but one is controlled.
Conclusion	– it is a summary of what has been learned or shown at the end of a study.
Observation	– it is looking carefully at something
Statistics	– it is the organization and study of numerical data.

There are several reasons research results can be misleading. There may be flaws in the research design. Researchers may make mistakes during the experiment or when analyzing the data. They may even be biased: wanting certain results so much that they influence the results.

Sometimes groups that might profit from the results pay for the research but only report it if they get the results they want.

Well, we have more research languages. You can read more on or from the internet to expand your learnings about research.

Campaign – this can be a single ad or a series of ads.

it has ads that revolve around a single idea.
it provides a framework in which processes of advocacy that can be easily developed and enclosed.
it has varying purposes, they are created using similar structures, as well as through the use of persuasive language in order to convince audiences to perform a certain function.

3 CO_Q2_ENGLISH10_MODULE1

5 Dimensions of a Campaign

Awareness Raising – this is intended to make the problem to be addressed known by the general public.

Example:

[illustration: COVID-19 Prevention infographic showing wash your hands, wear a face mask, cough etiquette, social distancing, use disinfectant, and healthy food]

https://www.freepik.com/free-vector/coronavirus-prevention-infographic_7877651.htm
Research – another dimension that is based on research, since it provides the necessary knowledge to take action.
- many stakeholders are involved here for the complexity of the topics.
Example: Experimenting to come up with a vaccine to cure COVID 19.
Social Mobilization – these are used by grassroots-based social movements, but also as a tool for the elite and the state itself.
- involves a lot of different groups like, civic organizations, religions, and actions of members of institutions like, mass meetings, processions, and demonstrations.
Example: EDSA revolution, Human Rights rally
Training – it is the process focused on a clear and specific target.
- it further develops the contents, but also the scope and the vision.
- it runs in a mid-term and long-term scenario to get in-depth into the topic.
- it completes the information-understanding cycle.
Example: Training police for proper actions on crime, training for teachers to update them on teaching strategies, trainings for nurses for new practices in caring for patients.
Lobbying – it is an act to influence decisions made by officials in the government.
- it is very effective since it points directly to the legislator and regulatory agencies.
Example: POLITICS OF COALITION-BUILDING FOR DEMOCRATIC REFORM: A PHILIPPINE EXPERIENCE

4 CO_Q2_ENGLISH10_MODULE1

[transcriber’s note: the module title and the first section heading are not printed on this page; this page continues from the earlier pages]

ADVOCACY – it is an action for a cause or purpose such as a media campaign of an non-government organization or NGO that works for human rights to find shareholders and partners to sustain its activity.

Advocacy and Campaign are sometimes seen as synonymous terms, both are terms for all forms of influencing or convincing others.

Example of Advocacy: SELF-ADVOCACY

SELF – ADVOCACY

To speak up and ask for what you need.
Self-advocacy helps you take charge of your life and be more independent

ACCOMMODATIONS

Changes that can be made that will help you succeed or reach your goals

STEPS IN REQUESTING FOR ACCOMMODATIONS

F – face the person in-charge
E – maintain eye-contact
S – state the accommodation and the reason
T – thank the person
A – accommodation is used

What’s New

Activity 1: UNRAVEL ME PLEASE!

Direction: Solve the puzzle below. Use the list of words and clues below. Please use a clean sheet of paper for your answers.

[illustration: crossword puzzle grid with numbered cells 1 to 22]

List of Words: false, experiment, outcomes, data, statistics, impact, treatment, evidence, flawed, demonstrate, withhold, error, observation, target, collaborate, design, distorted, conclusion, bias, interactions, significant, benefits

ACROSS	DOWN
3. good or positive effects	1. to plan (or a plan of) how something will be made or done
9. to work together	2. hold back or hide some information (that might change the results)
11. twisted, presented in a way to encourage false conclusions	4. the organization and study of numerical data

[transcriber’s note: table continued from the previous page]

ACROSS	DOWN
13. a researcher’s desire to get certain results rather than others	5. the results at the end of a test or trial
15. collected facts or information	6. what has been learned or shown at the end of a study
16. the ways two or more medications (or other things, or people) affect each other	7. show
19. observations or information that can help solve a crime or show whether something is true or false	8. important, meaningful
20. a strong effect	10. looking carefully at something
21. the course of action designed to help a patient	12. a test to see what happens when all factors (variables) but one are controlled
22. mistake	14. the goal researcher aims for
	17. badly designed; with errors
https://mankindforward.com/2012/03/26/free-crossword-generator/	18. not true

What is It

Activity 2: What Am I?

The activity above shows how many terms are found in a research alone. Let us now know about campaigns used in advertisements.

Direction: Identify the product for its famous slogan. Write your answers on a clean piece of paper.

SLOGAN	PRODUCT
1. “Just Do It!”
2. “Langhap sarap. Bida ang sarap!”
3. “Obey your thirst!”
4. “Have a break. Have a _____!”
5. “We find ways…”
6. “Finger lickin’ good!”
7.” Inspire the World, Create the Future”
8. “This Changes Everything. Not Most Everything.”
9. “Impossible Is Nothing”
10. “To inspire and nurture the human spirit – one person, one cup, and one neighborhood at a time.”

What’s More

Activity 3: COMPLETE ME PLEASE!

Direction: Complete the boxes below with your own Self-Advocacy. Use the situation in school where you have difficulty in one of your subjects. Please use a clean sheet of paper for your answer. Recycle the paper if you must.

[chart: three-box graphic organizer linked by arrows; no number or title printed]

SELF – ADVOCACY
ACCOMMODATIONS
STEPS IN REQUESTING ACCOMMODATIONS

What I Have Learned

Activity 4: BRAND ME!

Direction: Make a campaign and advocacy of the topics. Use advertisement, slogan and a short statement to persuade the audience to stand for your cause.

A. COVID 19 B. New Normal in Education C. Philippines Rises Amidst the Deadly Illness

RUBRICS for the Activity

CRITERIA	GREAT (10 PTS.)	VERY GOOD (8 PTS.)	GOOD (6 PTS.)	NICE (4 PTS)
Content	• the idea is relevant to the theme.	• the idea is relevant, however, it lacks some points relevant to the theme	• the idea is a bit not relevant to the theme and lacks the points of the theme	• the idea is not relevant to the theme.
Originality	• The slogan is original and creative.	• The slogan is original and eye-catching.	• The slogan is original but lacks impact.	• The slogan was copied and has no impact at all.
Mechanics	• Words used in the slogan are perfectly relevant to the theme.	• Words used in the slogan are appropriate for the theme	• Words used in the slogan are slightly appropriate to the theme.	• Words used in the slogan were not appropriately chosen for the theme

What I Can Do

Activity 5: CAMPAIGN ME

Direction: Make a campaign out of the illustrations/pictures below.

[photo: silhouetted figure holding a shield labeled “Major Preventive Care” against a cloud of coronaviruses]

Coronaviruses

Major Preventive Care

Shield items, as printed: [illegible] Hand Wash; Safety goggles; N95 Mask; Hand rub; Prophylactic Remedies; Vinyl Gloves [?]

https://www.sciencedirect.com/science/article/pii/S0188440920306159

Post-Assessment

Instruction: Read and answer the questions and illustrations below. Please use a clean sheet of paper for your answers.

__________ has ads that revolve around a single idea.
- a. Advocacy
- b. Campaign
- c. Research
- d. Advertisement
It provides a framework in which processes of advocacy can be easily developed and enclosed.
- a. Advocacy
- b. Campaign
- c. Research
- d. Advertisement
It is a political tool by which an individual or group aims to influence public policy and resource allocating decisions within political, economic and social system and institutions.
- a. Advocacy
- b. Campaign
- c. Research
- d. Advertisement
It is used by grassroots-based social movements and a tool for the elite and the state itself.
- a. Training
- b. Lobbying
- c. Mobilization
- d. Grassroots
It is a movement which uses the people in a given area as the basis for political or economic movement.
- a. Training
- b. Lobbying
- c. Mobilization
- d. Grassroots
This is a process focused on a clear and specific target.
- a. Training
- b. Lobbying
- c. Mobilization
- d. Grassroots
This involves a lot of different groups like civic and religious organizations, particularly the members of institutions.
- a. Training
- b. Lobbying
- c. Mobilization
- d. Grassroots
This is an act to influence decisions made by officials in the government.
- a. Training
- b. Lobbying
- c. Mobilization
- d. Grassroots
It is the other dimension that is based on fact-finding and provides the necessary knowledge to take action.
- a. Advocacy
- b. Campaign
- c. Research
- d. Advertisement
It includes many different stakeholders involved for the complexity of the topics usually chosen; like, academics, partnership with universities and field data and interviews.

a. Advocacy
b. Campaign
c. Research
d. Advertisement

Additional Activities

Direction: Create an Ad for COVID 19 prevention in a poster with a slogan. Use clean sheet of bond paper for your poster. Use the rubrics below as your guide for making your poster.

RUBRICS Slogan Making

CATEGORY	4	3	2	1
Required Elements	The poster includes all required elements as well as additional information.	All required elements are included in the poster	All but one of the required elements are included in the poster	Several required elements were missing
Labels	All items of importance in the poster are clearly labeled with labels that can be read from at least 3 feet away.	Almost all items of importance in the poster are clearly labeled with labels that can be read from at least 3 feet away.	Many items of importance in the poster are clearly labeled with labels that can be read from at least 3 feet away.	Labels are too small to view OR no important items were labeled.
Graphics-Relevance	All graphics are related to the topic and make it understand. All borrowed graphics have a source citation.	All graphics are related to the topic and most make it easier to understand. Some borrowed graphics have a source citation.	All graphics relate to the topic. One or two graphics have a source citation.	Graphics do not relate to the topic OR several borrowed graphics do not have a source citation.
Attractiveness	The poster is exceptionally attractive in terms of design, layout, and neatness.	The poster is attractive in terms of design, layout, and neatness.	The poster is acceptably attractive though it may be a bit messy.	The poster is distractingly messy or very poorly designed. It is not attractive.
Grammar	There are no grammatical mistakes in the poster.	There are 1-2 grammatical/mechanical mistakes in the poster.	There are 3-4 grammatical/mechanical mistakes in the poster	There are more than 4 grammatical mistakes in the poster

Answer Key

[transcriber’s note: this page is printed upside down; the text below is transcribed in reading order after rotation]

WHAT I KNOW (Pre-assessment)

CAMPAIGN
CAMPAIGN
ADVOCACY
MOBILIZATION
GRASSROOTS
TRAINING
TRAINING
LOBBYING
RESEARCH
ADVOCACY

WHAT’S NEW?

Activity 1: (See puzzle below)

[chart: crossword puzzle; Activity 1 answer grid. Legible words in the grid include BENEFITS, DISTORTED, COLLABORATE, BIAS, INTERACTIONS, EVIDENCE, IMPACT, TREATMENT, ERROR, DATA, DEMONSTRATE, STATISTICS, OBSERVATION, CONCLUSION]

[transcriber’s note: the crossword grid is printed sideways and some letters are hard to read; only the words listed above were identified]

WHAT IS IT

Activity 2

NIKE
JOLLIBEE
SPRITE
KITKAT
BDO
KFC (KENTUCKY FRIED CHICKEN)
SAMSUNG
IPHONE
ADIDAS
STRABUCKS

WHAT’S MORE

Activity 3

ANSWERS MAY VARY

WHAT I HAVE LEARNED/WHAT I CAN DO

ADDITIONAL ACTIVITY

*Answers may vary.

POST-ASSESSMENT

CAMPAIGN
CAMPAIGN
ADVOCACY
MOBILIZATION
GRASSROOTS
TRAINING
TRAINING
LOBBYING
RESEARCH
ADVOCACY

References

Icoph.org. http://www.icoph.org/dynamic/attachments/resources/advocacy_and_campaigning

“An Introduction to Advocacy and Campaigning”. 2020. Slideshare.Net. https://www.slideshare.net/CCIVS/an-introduction-to-advocacy-and-campaigning.

“Grassroots”. 2020. En.Wikipedia.Org. https://en.wikipedia.org/wiki/Grassroots#:~:text=A%20grassroots%20moveme

“(PDF) Significance of Research in Education”. 2020. Researchgate. https://www.researchgate.net/publication/323833808_Significance_of_Research_in_

“Download Coronavirus Prevention Infographic for Free “. 2020. Freepik. https://www.freepik.com/free-vector/coronavirus-prevention- infographic_7877651.htm.

mankindforward, View. 2020. “Free Crossword Generator”. Mankindforward.Com. https://mankindforward.com/2012/03/26/free-crossword-generator/.