TAYO para sa Edukasyon (“We for Education”) is a Department of Education (DepEd) communications campaign to sustain reforms in basic education. It is a statement of solidarity: every stakeholder has an important role in giving Filipino learners access to quality education. This page presents the campaign guidebook, written for DepEd’s internal stakeholders such as teachers, administrators, and office personnel.
If the viewer does not load on your phone, you can open the TAYO para sa Edukasyon Campaign Guidebook on Google Drive.
On this page 5 sections
What the campaign is about
The campaign sees education as inclusive. People inside DepEd and partners outside it must all help raise the quality of basic education. The guidebook tells its readers that their actions, big or small, in a classroom or in an office, add to one effort to raise education to the next level. This effort helps more Filipino learners reach their full potential.
The guidebook is meant to be more than a manual. It hopes to be a springboard for readers’ own initiatives, so that they can inspire other community stakeholders to take a bigger role in education. Its main message is that learners can only grow, and build the nation’s future, when everyone works together.
Who the guidebook is for
The guidebook is labeled “For Internal Stakeholders of the Department of Education.” It speaks to:
- Teachers in the classroom
- School and division administrators
- Personnel working in DepEd offices
Chapters of the guidebook
The guidebook has three chapters, each with its own theme.
Chapter 1: Know It
Theme: “Change is not a Challenge, but an Opportunity.”
This chapter explains why the campaign matters. According to the guidebook, the Department of Education makes up more than half of the government. It has over 640,000 personnel in 220 divisions and 17 regions. The guidebook expects these numbers to keep growing as reforms such as the K to 12 program are carried out to prepare learners to compete globally.
The chapter admits that change is never easy, but it always brings a chance to become better. Just as a learner grows into a leader through years of schooling, educators must keep growing by staying learners themselves. Future leaders in every sector are shaped by the education they receive today.
Chapter 2: Use It
Theme: “Change not by Chance, but by Choice.”
This chapter reminds readers that they are already part of the change. Only their own words and actions can define the role they will play. It then gives the practical details of the campaign:
- The campaign message
- Its visual identity
- Basic rules for including the campaign in your communications
Chapter 3: Share It
Theme: “A Stand Meant to be Spread.”
This chapter asks readers to look beyond themselves. They should keep challenging themselves to serve learners better. They should also encourage others to find their own ways of taking a stand for education.
How to use this guidebook
- Teachers and administrators: Read Chapter 1 to understand the purpose of the campaign. Then use Chapter 2 as your reference when you add the campaign message or visual identity to school communications.
- Office personnel: Follow the rules in Chapter 2 so that campaign materials stay consistent across offices.
- Everyone: Use Chapter 3 as a starting point for your own initiatives with parents, partners, and the wider community.
Frequently asked questions
What is TAYO para sa Edukasyon?
It is a DepEd communications campaign to sustain reforms in basic education. It is a statement of solidarity that every stakeholder has a role in giving Filipino learners access to quality education.
Who is the campaign guidebook for?
The guidebook is written for internal stakeholders of DepEd, such as teachers, administrators, and personnel in schools and offices.
What are the chapters of the guidebook?
It has three chapters: Know It, which explains why the campaign matters; Use It, which covers the campaign message, visual identity, and rules for using it; and Share It, which encourages readers to spread the campaign.
Does the guidebook explain how to use the campaign in communications?
Yes. Chapter 2, Use It, contains the campaign message, its visual identity, and basic rules for including it in your communications.
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